Goodbye to stumbling blocks! Straight to the customer

In a study at the end of 2020, we examined the topic of “data generation in the consumer goods market” from the customer’s point of view and supplemented it with our many years of expertise. The study examined the willingness of end customers to share personal data, what added value is expected in return, and awareness and use of existing offerings.

The following topics are covered:

  • Stumbling blocks in data generation.
  • Challenges posed by connectable products
  • Successfully lifting data treasure

Download "Generation of customer data in the direct-to-consumer business" free of charge

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